SEO

What Is SEO / Search Engine Optimization?

SEO stands for “Search Engine Optimization.” It is the process of getting traffic from the “Free,” “Organic,” “Editorial” or “Natural” search results on search engines.

All major search engines such as Google and Bing have primary search results, where web pages and other content such as videos, images, or local listings are shown and ranked based on what the search engine considers most relevant to users.

Keyword:

The most effective search campaigns all require one essential ingredient: keywords. As the foundation for your SEO efforts, keywords serve as an outline for both your site’s structure and potential content. Capitalizing on different points of entry is a smart way to increase traffic and expand your site’s sphere of influence – particularly because visitors aren’t always going to take the front entrance.

For instance, a new study by HigherVisibility took a closer look at five of the most searched terms within six competitive industries to identify trends among the top-ranking URLs. The results revealed that a site’s homepage doesn’t always land within one of the top-ranked spots (e.g. within the wedding vertical, only one query – “wedding dresses” – produced a ranking homepage).